Design · Build · Operate

WHAT ARE YOU
BUILDING?
PUT ME IN.

Difficult thing? Good.
Let’s get it built.

Put Me to Work Explore the Work

01 / Manufacturing & operations

AQUASTAR

2008—2015 / US + China

Adam Byrne / The progression

Graphic Designer
Art Director
VP Sales & Marketing
President &
General ManagerChina factory / Qingdao

Workers and sewing machines on AquaStar’s Qingdao factory floor — Qingdao / Inside the manufacturing operation

$5M → $10M

Annual sales / Growth every year of management tenure

200+: people led / US + China
Fortune 100: customers
2015: equity exit

Starfiber Starcloths packaging dielines in green and gray — Starfiber / Packaging design Watch the film ↗

Product development / Named inventor

US 8,578,540 ↗

Vibrating mop head.
Inventor: Adam Benjamin Byrne.

02 / Consumer product

MOODIES

A new mood.
Same bulb.

Silicone covers that change the color of a light.

Adam Byrne / Founder
Product development
Packaging · Commercialization

Retail distribution

Moodies Hot Color and Cool Color three-packs, upright against a rainbow gradient — Hot + Cool three-packs

The commercial / Legal Review

Watch the commercial / 0:45

The product behind the package

Moodies product instruction artwork showing a silicone cover placed over a light bulb

Built around licensed light-cover technology, then developed into a consumer brand.
Licensed technology / US 6,155,695 ↗

03 / Television production

GENTLEMEN LOBSTERS

SEESONBCUNIVERSAL

Play the intro titles / 0:16

Adam Byrne

Producer
Production Manager
Lead Animator

Production planning.
People. Every finished frame.

8EPISODES

12 MINPER EPISODE

96 MINFINISHED ANIMATION

An original tale of cosmic horror

The Strange Adventures ofH.P. Lovecraft

Adam Byrne Producer & Illustrator

A struggling young writer discovers a cursed book—and the horrors in his imagination begin escaping into the world.

Lovecraft becomes the protagonist of his own nightmare. Published by Image Comics in four issues, collected as a 180-page graphic novel.

05 / Brand world & software

POOLPARTY

A venue anyone can program.

Adam Byrne / Concept, brand & software

PoolParty illustrated world map with pools, venues, screens and gathering spaces — The world / Public screens, shared programming, and the people in the room. Open the map ↗

The working system

THE SCREEN
BELONGS TO
THE ROOM.

01 A screen in a real place.
02 A shared program and queue.
03 An audience with a say.

Live programming / Edge Esmeralda

Enter PoolParty ↗

PoolParty interface showing a video program, schedule and participation controls — The software / Archival product interface

06 / 16 Cinnamon

A HOUSE AS A SYSTEM.

Adam Byrne / Design
Construction management · Systems

16 Cinnamon before renovation: wood-paneled interior and exposed pitched ceiling — 01 / Original condition

Kitchen demolition exposing wall studs and ceiling framing at 16 Cinnamon — 02 / Opened to the framing

Completed 16 Cinnamon kitchen with timber cabinets, large windows and an island — 03 / The finished kitchen

The systems behind the space

POWER: 6 kW solar
20 kWh battery
12 kW inverter
WATER + GAS: PEX plumbing
Propane systems
Mechanicals
SPACE: Kitchen · Bathrooms
Bedrooms · Office
Inside and out

BUILT, NOT RENDERED.

Explore the house ↗

An interlude / More moving-image work

Watch DE SIZZLE / 4:38 ↗

Your project / Ways to work together

BUILD THE FRONT DOOR

You’re launching something. People need to understand it, trust it, and know what to do next. Brand, website, and the story holding them together.

Bring me the brief

BUILD THE MISSING TOOL

The spreadsheet has become a job. The idea needs a prototype. Your tools don’t talk. Let’s build the piece that’s missing.

Show me what’s stuck

SHOW THE WORK

Project Portraits. Short films about what you’re building, how, and why. The work behind the work.

Explore Generator

Something less easily named? Bring that too. ↗

Your project next

BRING ME THE
COMPLICATED
THING.

A rough idea. A stuck project. A business ready for its next chapter. Bring it.

This comes straight to me. I’ll reply by email.

WHAT ARE YOUBUILDING?PUT ME IN.

Selected project chapters