Adam Byrne / Fractional operator

DESIGN /
BUILD /
OPERATE.

I find what’s stuck in your business and build what fixes it.

Operations, AI, software, sales, creative—whatever the problem requires.

Bring me a problem

THE THING NOBODY HAS TIME TO FIX.

You know it’s costing you. Everyone’s busy, it falls between jobs, and it keeps getting pushed to next quarter.

1Your sales process left with the salesperson.
2Your team types the same information into three different systems.
3You’ve got leads. Following them up is nobody’s job.
4You know AI could help. Nobody has time to build it into the workflow.
5The operation works because one person has it all in their head.

I WORK INSIDE THE BUSINESS.

I learn how the work actually gets done and find the part worth fixing first.

Then I build it. A sales system, an internal tool, AI that takes the repetitive admin off someone’s plate.

I stay while your team puts it to use, and we check whether it made a difference.

01 / ManufacturingAquaStarJoined as a graphic designer and left as president. Sales grew from $5M to $10M, with 200+ people across the US and China.
02 / Consumer productMoodiesI developed the product, packaging and brand, and got it into retail.
03 / TelevisionGentlemen Lobsters8 episodes. 96 minutes of finished animation for Seeso / NBCUniversal.
04 / ComicsLovecraftI produced and illustrated a four-issue series for Image Comics. Universal and Imagine bought the film rights.
05 / SoftwarePoolPartyI built it far enough to find out. It worked as a product but not as a business, so I mothballed it.
06 / Live in early accessPardnerWhen a tradesperson misses a call, Pardner texts back and gathers the job details. Then they take it, or pass it to someone they trust.
07 / Design + constructionPalos Verdes SFHI managed a whole-home luxury renovation from design through the final walk, including solar and battery storage.
08 / Family matchmakingPlayDateFinding your people shouldn’t mean oversharing your family. A private profile, a reviewed invitation, and a mutual yes.
09 / Music discoveryTastemakersA concept for turning music discovery into a show. New tracks, a judging panel, and a chance to get heard.

SOME OF MY BUILDS.

I DON’T CARE WHICH DEPARTMENT OWNS THE PROBLEM. I CARE ABOUT FIXING IT.

Real problems don’t stay in one department. A sales problem turns into a software problem. The software exposes an operations problem. The fix needs better design.

Usually each step gets handed to someone else, and the problem stalls between them. I keep following it until it’s fixed.

Ways to work together

Find the way in.

A short, fixed project on one stuck problem. You get a clear read on what’s actually wrong and a working prototype you can make a decision with.

Build the missing system.

A scoped project with a clear finish line. I design and build the thing—software, automation, a sales system, creative—and hand it over working.

Put me inside the business.

Part-time and ongoing. I take ownership of the problems nobody has time for, work alongside your team, and keep improving what we build. No full-time hire.

Not sure which? Start with the problem. We’ll figure out the shape together.

Get in touch