Design · Build · Operate

WHAT ARE YOU
WORKING ON?
LET’S BUILD IT.

I’m a designer who can solve a complete problem. That can mean the brand, the product, the software, the operating system, the story, or the physical space around it.

Selected project chapters

01

AquaStar

I JOINED AS A GRAPHIC DESIGNER.
I LEFT AS PRESIDENT.

2002–2015 / US + China

AquaStar was a B2B manufacturer making cleaning products for other brands. We worked with customers on product development and OEM manufacturing, with operations in the US and a factory in Qingdao, China.

Graphic Designer → Art Director → VP Sales & Marketing → President / China GM

$5M $10M

ANNUAL SALES
200+
PEOPLE
US + CHINA
OPERATIONS
FORTUNE 100
CUSTOMERS
2015
EQUITY EXIT
Starfiber / Brand film

SELECTED CUSTOMERS

  • Bona
  • iRobot
  • Libman
  • O-Cedar
  • Church & Dwight
  • Vileda
  • Chemical Guys
  • Casabella
02

Moodies

FROM IDEA TO SHELF.

Consumer product

Want to change the color of a light without changing the bulb?

Moodies are silicone covers that fit over CFL and LED bulbs. I developed the product, packaging and brand, then brought it to retail.

My role / Founder
Product development
Packaging · Commercialization

Retail distribution

Batteries Plus Bulbs
Moodies Hot Color and Cool Color three-packs, upright against a rainbow gradient
Hot + Cool three-packs

The commercial / Legal Review

How the covers work
Moodies product instruction artwork showing a silicone cover placed over a light bulb

The covers use licensed technology. This diagram shows how they fit over a bulb.
Licensed technology / US 6,155,695 ↗

03

Gentlemen Lobsters

8 EPISODES. 96 MINUTES OF FINISHED ANIMATION.

Television production

Produced for Seeso / NBCUniversal

Adam Byrne

  • Producer
  • Production Manager
  • Lead Animator
IMDbView series

8EPISODES

12 MINPER EPISODE

96 MINFINISHED ANIMATION

04

The Strange Adventures of H.P. Lovecraft

FROM IMAGE COMICS TO UNIVERSAL + IMAGINE.

Comics & illustration

Image Comics / 4 issues / 180 pages

The Strange Adventures of H.P. Lovecraft comic cover: a writer at his typewriter surrounded by monstrous tentacles
Issue No. 1 / Cover illustration by Adam Byrne

The comic imagines H.P. Lovecraft discovering a cursed book that brings his ideas to life.

I worked on it as producer and illustrator. Image Comics published the four-issue series and collected it in a 180-page graphic novel.

05

PoolParty

Brand, software & live programming

An open venue on the internet

For launches,
drops &
premieres.

I’m building a place where creators can turn a launch into a shared event. A free-to-watch live screen, a public queue, and posted rules for what plays next.

My role / Founder, designer & operator
Brand, interface, streaming and queue

PoolParty concept artwork: an open-air venue with a giant broadcast screen reflected in a pool
The venue / Brand-world concept art
Magenta velvet ropes lead through an open courtyard to a shared screen
The public queue / Concept art

Participation becomes programming

The top of the
queue goes live.

Creators bring the moment. Fans pledge support behind it. Sponsors fund the spotlight. The queue makes that support visible and determines what reaches the screen.

One live screen.
One public queue.
Posted rules.

From the world to the software

The queue is
part of the show.

I built the interface and the system behind it: submissions, streaming, public queues, sponsor slots and channel controls.

The live screen and the queue share one interface, so you can watch what’s playing and see what’s next.

Visit PoolParty ↗Explore the original illustrated map ↗
PoolParty pilot interface showing the live screen, submissions, pledged support and ranked queue
Private pilot / Interface from June 2026
06

16 Cinnamon

A HOUSE AS A SYSTEM.

Design & construction

My role / Design, construction management and systems

16 Cinnamon before renovation: wood-paneled interior and exposed pitched ceiling
01 / Original condition
Kitchen demolition exposing wall studs and ceiling framing at 16 Cinnamon
02 / Opened to the framing
Completed 16 Cinnamon kitchen with timber cabinets, large windows and an island
03 / The finished kitchen

The systems behind the space

POWER
6 kW solar
20 kWh battery
12 kW inverter
WATER + GAS
PEX plumbing
Propane systems
Mechanicals
SPACE
Kitchen · Bathrooms
Bedrooms · Office
Inside and out

BUILT, NOT RENDERED.

Explore the house ↗

HOW I CAN HELP

BUILD THE MISSING TOOL

Is a manual process taking too much time? Do you need to try an idea before committing to it? I build tools and prototypes for those situations.

Tell me what you’re working on

SHOW PEOPLE WHAT YOU’RE BUILDING

Project Portraits. I make short films about what people are building and how they do it.

Explore Generator

Have a different kind of project? Tell me about it. ↗

Get in touch

WORKING ON SOMETHING INTERESTING?
TELL ME ABOUT IT.

Tell me what you have in mind, what’s already underway and where you need help.

This comes straight to me. I’ll reply by email.

Your details are used to reply to your inquiry.

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Watch on Vimeo ↗