Design · Build · Operate

WHAT ARE YOU
WORKING ON?
LET’S BUILD IT.

I’m a designer who can solve a complete problem. That can mean the brand, the product, the software, the operating system, the story, or the physical space around it.

Tell me what you’re working on Explore the Work

AquaStar

Manufacturing & operations / 2002–2015 / US + China

I JOINED AS A GRAPHIC DESIGNER.
I LEFT AS PRESIDENT.

Graphic Designer
Art Director
VP Sales & Marketing
President & General ManagerChina factory

01 / Graphic Designer → Art Director

DESIGN THE PRODUCT

Packaging, product families and the way they fit together.

Starfiber product map
Cloths · Pads · Scrubbers · Cleaning tools

View the full product map ↗

Archival Starfiber product map showing coordinated packaging and multiple lines of cloths, mop pads, scrubbers and cleaning tools — Starfiber / Product and packaging system

02 / VP Sales & Marketing

SELL THE SYSTEM

National accounts. OEM programs. Pricing, samples and buyer requirements.

Coordinating product launches with the Qingdao factory.

AquaStar team gathered around production equipment during a factory product launch — From product development to production launch

Watch the Starfiber product film ↗

03 / President + General Manager, China Factory

RUN THE COMPANY

P&L · Production · Engineering · Sourcing · QC · Logistics

Workers and sewing machines on AquaStar’s Qingdao factory floor — Qingdao / The factory floor

$5M → $10M

Annual sales / Approximately doubled during my management tenure

200+: PEOPLE
US + CHINA: OPERATIONS
FORTUNE 100: CUSTOMERS
2015: EQUITY EXIT

Named inventor / US 8,578,540 ↗ Vibrating mop head

Moodies

FROM IDEA TO SHELF.

Consumer product

Want to change the color of a light without changing the bulb?

Moodies are silicone covers that fit over CFL and LED bulbs. I developed the product, packaging and brand, then brought it to retail.

My role / Founder
Product development
Packaging · Commercialization

Retail distribution

Moodies Hot Color and Cool Color three-packs, upright against a rainbow gradient — Hot + Cool three-packs

The commercial / Legal Review

Watch the commercial / 0:45

How the covers work

Moodies product instruction artwork showing a silicone cover placed over a light bulb

The covers use licensed technology. This diagram shows how they fit over a bulb.
Licensed technology / US 6,155,695 ↗

Gentlemen Lobsters

8 EPISODES. 96 MINUTES OF FINISHED ANIMATION.

Television production

Produced for Seeso / NBCUniversal

Play the intro titles / 0:16

Adam Byrne

Producer
Production Manager
Lead Animator

View series

8EPISODES

12 MINPER EPISODE

96 MINFINISHED ANIMATION

The Strange Adventures of H.P. Lovecraft

FROM IMAGE COMICS TO UNIVERSAL + IMAGINE.

Comics & illustration

Image Comics / 4 issues / 180 pages

Adam Byrne Producer & Illustrator

The Strange Adventures of H.P. Lovecraft comic cover: a writer at his typewriter surrounded by monstrous tentacles — Issue No. 1 / Cover illustration by Adam Byrne

The comic imagines H.P. Lovecraft discovering a cursed book that brings his ideas to life.

I worked on it as producer and illustrator. Image Comics published the four-issue series and collected it in a 180-page graphic novel.

PoolParty

A VENUE ANYONE CAN PROGRAM.

Brand & software

I built PoolParty so people in a venue could choose what plays on its screens.

My role / Concept, brand & software

PoolParty illustrated world map with pools, venues, screens and gathering spaces — The illustrated map of PoolParty. Open the map ↗

The working system

What’s playing here?

01 A venue connects its screen.
02 It sets up a program and queue.
03 People there can take part.

Live programming / Edge Esmeralda

Visit PoolParty ↗

PoolParty interface showing a video program, schedule and participation controls — The software / Archival product interface

16 Cinnamon

A HOUSE AS A SYSTEM.

Design & construction

My role / Design, construction management and systems

16 Cinnamon before renovation: wood-paneled interior and exposed pitched ceiling — 01 / Original condition

Kitchen demolition exposing wall studs and ceiling framing at 16 Cinnamon — 02 / Opened to the framing

Completed 16 Cinnamon kitchen with timber cabinets, large windows and an island — 03 / The finished kitchen

The systems behind the space

POWER: 6 kW solar
20 kWh battery
12 kW inverter
WATER + GAS: PEX plumbing
Propane systems
Mechanicals
SPACE: Kitchen · Bathrooms
Bedrooms · Office
Inside and out

BUILT, NOT RENDERED.

Explore the house ↗

HOW I CAN HELP

BUILD THE FRONT DOOR

What are you launching? I can help with the identity, website and copy that explain it.

Tell me what you’re working on

BUILD THE MISSING TOOL

Is a manual process taking too much time? Do you need to try an idea before committing to it? I build tools and prototypes for those situations.

Tell me what you’re working on

SHOW PEOPLE WHAT YOU’RE BUILDING

Project Portraits. I make short films about what people are building and how they do it.

Explore Generator

Have a different kind of project? Tell me about it. ↗

Get in touch

WORKING ON SOMETHING INTERESTING?
TELL ME ABOUT IT.

Tell me what you have in mind, what’s already underway and where you need help.

This comes straight to me. I’ll reply by email.