Adam Byrne · Designer, operator & builder

I turn ambitious ideas into operating reality.

I build products, systems, businesses, stories, and spaces. I’m most useful when the opportunity is real, the path is unclear, and someone needs to understand the whole problem — and move it forward.

$5M → $10M at AquaStar · 200+ people led · NBCUniversal + Imagine · AI-native products shipped

TasteMakers product interface: a tactile radio-style music player with live creator channels
TasteMakers — AI-native product
Renovated open-plan kitchen and dining room at 16 Cinnamon
16 Cinnamon — design/build
Illustrated PoolParty venue map, drawn as a folded vintage water-park map
PoolParty — brand & world-building
Image Comics → NBCUniversal + Imagine The Strange Adventures of H.P. Lovecraft Original entertainment property

My work crosses disciplines because real problems do too.

I’ve built software, led global teams, operated manufacturing, developed consumer products, produced entertainment, and rebuilt difficult properties. Those aren’t separate careers to me. They’re parts of the same practice: seeing the whole system, finding what’s missing, and making it work.

  • 01 I shape the idea.

    Positioning, narrative, creative direction, and design.

  • 02 I build the thing.

    Products, software, media, systems, and spaces.

  • 03 I make it operate.

    Teams, process, manufacturing, sales, and execution.

  • 04 I carry it forward.

    Launch, iteration, problem-solving, and ownership.

$5M → $10M
Annual sales growth at AquaStar, a vertically integrated manufacturer
200+
People led across US and China operations
Qingdao, China
General manager of a wholly foreign-owned factory
NBCUniversal + Imagine
Entertainment projects produced and developed
AI-native products
PoolParty, PlayDate, and TasteMakers — designed and built end to end
Patented & shipped
Moodies — a consumer product designed, patented (US 8,578,540), and taken to retail

One anchor project from each world.

Illustrated PoolParty venue map artwork

Software & Systems

PoolParty

A programmable public broadcast platform built around transparent queues, agents, participation, and incentives — turning public screens into shared media spaces.

Role
Founder — thesis, product, brand, and engineering
Proof
Live programming partnership with Edge Esmeralda
Also
TasteMakers and PlayDate, in the field kit
Visit poolparty.io

Business & Scale

AquaStar

A vertically integrated manufacturer with a wholly owned factory in Qingdao, China. Global B2B sales with Fortune 100 customers, roughly doubled annual sales, and an equity exit in 2015.

Role
VP Sales & Marketing, then President
Proof
Grew revenue every year of management tenure
See the chapter in the field kit

Story & Signal

The Strange Adventures of H.P. Lovecraft

An original comic property published by Image Comics and developed for screen with NBCUniversal and Imagine Entertainment. Also: producer on Gentlemen Lobsters for Seeso, NBCUniversal’s streaming platform.

Role
Creator and producer
Proof
Development covered in Variety and trade press
See the chapter in the field kit
16 Cinnamon before renovation: dated, closed-off interior 16 Cinnamon after renovation: open living space with new kitchen

Space & Structure

16 Cinnamon

A structurally and operationally difficult property turned into a coherent family home — design, construction, structural work, utilities, and solar and battery systems.

Role
Design, construction management, and systems
Proof
Taken from structural shell to finished spaces
View the project

My range is the point.

The projects above may look different on the surface. Underneath, they rely on the same ability to move between story, business, software, and the physical world.

I built a more playful way to explore that range.

Keep scrolling — the work is always one click away, no 3D required.

The Field Kit

Real problems rarely stay inside one discipline. Neither do I.

Each tool opens a different body of work.

Four chapters — software, business, story, and space. As you scroll, the knife opens, shrinks, and becomes your guide. It’s the map; the work is the destination.

Scroll

Chapter 01

Software & Systems

I build the missing tool.

AI-native products, workflows, and systems built to solve real problems, not just gesture at innovation.

Chapter 02

Business & Scale

I turn products into operating businesses.

Leadership, manufacturing, sales, commercialization, operations, and carrying products into the market.

Chapter 03

Story & Signal

I make ideas impossible to ignore.

Creative direction, producing, key art, animation, and entertainment development. The ability to make an idea legible, memorable, and able to travel.

Chapter 04

Space & Structure

I see what a place could become, then help make it real.

Design/build, renovation, structural problem-solving, and translating vision into physical reality.

About

I’m looking for the next place I can be genuinely useful.

My career has taken me through creative direction, global business operations, manufacturing, product development, software, media, and the built world. In practice, that means I can enter a complicated situation, understand how the parts connect, and carry the work from an early idea into something real.

I’m looking for a consequential problem, an ambitious team, or a project that needs judgment, taste, invention, and execution. I designed and built this site — including the field kit and its knife — myself.

The future is a big unknown.

The most interesting work rarely arrives with a complete map. When you need someone who can see across the whole problem, build what’s missing, and keep moving:

Bring me the complicated thing.