When they do, can you tell the whole story?

 

An idea is just one step in a long process of bringing a product to market. A brand's story begins with its creation, takes on values during its manufacture, is defined by its packaging and shares itself with the world by entering the market.

Here are some cases studies on brands I've developed. I've managed everything from concept to final sale.

How can I help tell your brand's story? 

 
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MOODIEs, heat-safe silicone light bulb covers

 

Moodies™ are colorful covers that fit any CFL or LED light bulb. 

 

Moodies are flexible

Moodies are one-size fits all CFL or LED lightbulbs. They are easy to assemble and disassemble. Store Moodies practically anywhere. You can't say that about glass bulbs.

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Moodies are competitive

Everyone has light bulbs at home. Moodies provide the same function of a colored light bulb at half the cost. Moodies stretch your dollar beyond their silicone ways.

Moodies are available now online at buymoodies.com or amazon.com

Coming soon to a brick and mortar retailer near you.


Moodies are available now for sale

 

moodies

rainbow 8 pack

Heat-safe silicone covers

come in  8 vibrant colors

for use with any CFL or LED light bulb


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STARFIBER, A Greener clean, brand video

 

STARFIBER MICROFIBER is the leader in green cleaning technology for the consumer retail market. I designed branding and marketing for this wildly successful product line. I also served as President of the company and General Manager of it wholly owned Chinese factory from 2011 to 2015.

 

Branding products

I led design and engineering departments in CAD, Plastic Injection Tooling design, manufacturing fixture and textiles in order to achieve requirements of demanding B2B brands for their products and their retail customers.

OEM Manufacturing

I led design and engineering departments in CAD, Plastic Injection Tooling design, manufacturing fixture and textiles in order to achieve requirements of demanding B2B brands for their products and their retail customers.


extending the concept of brand

When you own your own factory, 

opportunity abounds to continue your brand story.

Especially in China where perceptions about quality and use of labor are front and top of mind for retailers.

Where others look to hide, I saw an opportunity to explain why we are leaders in terms of safety and environment.


$29.25
 

starfiber

microfiber

cleaning kit

Wet or dry mop kit for hard surfaces

Only needs water for deep clean, use dry for dusting

Mop pad is made of high-quality microfiber

Includes pole, base, and green chenille mop pad


MALDEVES RECORDS, THE STRING TRIBUTE TO METALLICA

 

To capitalize on the success of tribute albums, 

I produced and branded THE STRING TRIBUTE TO METALLICA.

 

 
 

string tribute to metallica

Experience one of the greatest power houses in modern music, Metallica, like never before - with cellos, violins, violas and more on this classical tribute album!

$12.14